Author Archives: Neal

Conversion Lift Report For Ad Tracking

The ad tracking has been improved in Twitter with the help of conversion lift metrics. This is very important as the digital marketing is getting a boost day by day. It is possible to provide a transparent and better option to show the ROI of advertisers in the social marketing world. The last-click attribution mainly credits sale from a website to ‘last click’ where a person tries to select an ad, they will directly diverted into the product page and analytics system will easily attribute this sale to the Twitter ad. Views on the ad campaign are said to be critical by all the marketers and they are very much aware of it mainly while running campaigns in mobiles.

The conversion lift metrics from Twitter is expected to provide the transparency which will help to compare your results about the ad against users those who don’t have much exposure to the ad content which will show the real impact on your sales. The campaign for the conversion lift is selected automatically as well as randomly by targeting particular audience which is divided into two options such as people who see the ads and others who doesn’t see it. By using all these techniques Twitter is capable of providing the exact report about the affect of the ad content on both the groups. The report is capable of showing the affect of people who are aware about your ad and also engaged to it. You can also see the people who are not engaged but not exposed to the ad.

The report provided by Twitter is very important for the advertisers as they will be able to know the exact impact of ads provide by them. Twitter has also provided more options in the report which can be helpful for the advertisers to improve ad performance. According to a report from Twitter last year, data of people exposed to the Promoted Tweets directly has been 1.4-times more who are expected to get converted. Users engaged with the Promoted Tweet were shown 3.2-times more to purchase the product in the ad. The report from conversion lift has a greater number of accuracy which has become one of the major point in the development of ads for business.

The conversion lift reports are available for all of the managed clients across the world, but it is not available for the smaller advertisers. This was known to be a positive step in adding more emphasis in highlighting the exact ad performance in Twitter. The standard tracking techniques have become very old and they also don’t provide the exact result which resulted in this conversion lift reports that offered the exact details about the ad. This is considered to take the social media platform ads to a next level and help the businesses people to improve the marketing efforts. The conversion lift is an important move by Twitter that has become a new development of social business.

Important Strategies To Follow In Twitter

There are some of the most important and main strategies available in twitter that will stay as long the social media network exists. By getting retweets, you will be able to know that people are starting to reognise your account. But there will not be strong development in twitter. It is possible to develop a strong network in twitter by following three main strategies.

1. Search building strategies- This is one of the first strategies that must be followed in twitter and this help in making the people find out about you. It is also important to make the people discover very easily if they have any queries. You must know that tweets that have been used by highly influential account will always have a higher rank and it can be easily seen with the search results. The next tweet is that links to the website of a highly influential people in twitter to increase the ranking in Google. You must also give special attention to your twitter page while using the keywords in a particular tweet. Try to concentrate on popular keywords which are very important when you are tweeting the links to website. Develop a relationship with those who can support your cause. Always use the hashtags along with the keywords.

2. Raft building strategies- Try to develop a very strong community that must only feature supportive users. Gather people who have the same view as yours and also those who work towards the same goal just like building big raft by tying small rafts together with a rope.  It is possible to achieve more when compared to working alone. Try to be more creative and smart while collecting users with same aim which can help in achieving more than your expectations.

3. Klout building strategies- Klout is known to provide a answer about presence in the twitter world. Even though it is not to be perfect, you will be able to know whether you have a good influence or you are losing it completely. This is the best option to see you are significant in the network. There are different ways that can be followed to develop Klout in twitter. The first option is sharing content which are really helpful and it is not possible to create the Klout by just using normal content. Then try to interact only with influencers who are able to get good Klout score Consider using Klout extension for the scores that are scored in twitter. You can also begin a discussion that must contain only meaningful questions. Try to point out Klout scores that are high in the tweets.

Just follow these important strategies in twitter in order to achieve greater heights in twitter. Make sure to use all these strategies whenever you are entering into the social marketing network. This can help the individuals who are new to twitter as they will not have any idea about using the twitter account in the right way. The new companies can also follow the same strategies to make their products more popular.