Tag Archives: Content

Social Marketing With A Video Content

Social media marketing can be a wonderful way of attracting your customer on the social media network. Another way to making your social media marketing unique is by adding video to it. But you must know what are the videos that can be added in your social media marketing to make it work. Make sure to learn the ways to use a video on the social media to reach the targeted customers.

1. Best video for your social media platform- There are different types of social media network available for your marketing process and you must select the best video suitable for each network. Twitter is one of the most important social media platforms where brands start their marketing process. The Twitter’s feed is known to be very fast in reaching the audience and making it organic content on this platform. Twitter also introduced a live video in its app without downloading Periscope. According to a report, most of the Twitter users like to view video content in this platform and mainly they view it on their mobile device. Never create a video that shows only your products and the Twitter users like to see the videos that looks engaging.

2. Select your video target- When you use a video content in your marketing strategy on the social media network make sure to understand the reason for it. Your main aim for the video is to increase the brand awareness, try to produce interesting content. Once you have decided the video target try to know what type of content will attract you. Try to know what the present trend is during the development of a video and what type of video is liked by the audience on the social media network.

3. Use a standard format- Always use a similar format in all your social media channels. Make sure that your video content looks attractive on all the social channels. Try to create a theme that helps the social media users to know about your related content. Try to analyze your video type that is liked by the audience on the social network for using it. Select valuable information using the social analytics of your previous video content and customer interest. Before using the video, make sure that the theme looks attractive when it is viewed during all seasons.

4. Invest in video- Most of the brands like to create videos based on their products and they also invest some money in making an attractive video. You can also create a video as per your interest, but you must purchase few items such as cameras, microphones and other equipments that help to produce a good content. Try to do this if you can afford to purchase all these items or just create a video from other sources. In the present day, most brands like to attract the audience through videos and majority of people who are connected online are through the social media channels.

Steps To Create Best Headlines For Your Content

A good headline for your content can attract more viewers and support your marketing process. Most of the marketers want to get noticed by the people on the social media platform with their content. This is very important for small businesses due to their less budget. So how to make the audience to view your content which is really simple by creating a great headline. Headlines are very important for the content as it is the only source to attract the readers. There are just 5 steps to create an attractive headline for your content. Before using the following method, try to look for others content and its headlines that bring in more readers. Use similar type of headlines and avoid using the same headlines for your content.

1. Headline with numbers- According to a research, the headlines that feature a number gets easily recognized by the readers. You can just start your headline with a number for example 10 ways to promote your business. This will also attract the people who are really looking for a solution.

2. Look for support- It is not easy to create an attractive headline on your own as it can really be a challenging work. So to do this in the most perfect way, try to look for resources that can support in writing a great headline for your content. Some of the resources will also provide the reason why the particular headline can be used for the content. You can also look for peers to get the most used headlines on their sites and include a similar kind of headline to your content.

3. Questions from customers- You can also share the details for the readers that they have been looking for and they will start questioning you. So when the customer questions you, the same thing can be used for your headline. While sharing the details, make sure to give out only a little amount of information if you do so then the readers will not click on your post for reading further.

4. Use your mind- Whenever you are writing content, the headlines will also come to your mind immediately. But try to use your mind to find the most suitable headline for the content that can attract the audience easily. Try to make a list of headlines that will be suitable for your content and then select one of them for using it successfully.

5. Other options- Try to select the best words related to your social followers and include them in the content. Your followers will automatically see the content shared by you on the social media platform. You must also ask questions on social channels that can help to engage your audience. Try to use different headlines for the same content and post it on the social media platform at different days. Also look for headlines that attract more readers and use a similar type for all your posts.