Tag Archives: Marketing

Marketing Plan For Your Social Media

Marketing your brand on the social media can help you to achieve more than what you really expect. You can identify the right target for your brand to succeed on the social media platform which will determine the strategies you want to use to perform well. The following steps will help to have marketing plan for using it on the social media. You must put additional effort in order to create a successful marketing plan for applying it on your social media channel.

1. Recognition of your brand- This is really an important step your business must get strong recognition on social media to be successful. Set a target for your brand before introducing it through social media channel which will create awareness among your audience. It is not easy to know how much your brand has been recognized by the people on social media, but you can do other things to know this such as website traffic received through social media, followers, brand mentions, engagement levels and more. To get your brand the recognition it deserves, try to post the content that is like by the majority of the people on social media, but make sure it is related to your product.

2. Get more leads- Set a target for your brand that can get more leads and increase your sales. When you want to increase your leads, try to use the right analytics. Try to track analytics such as traffic to your post from the social referrals and sales conversion through referrals. To increase your leads, your main aim is to create good content to reach your targeted audience. There are different ways you can increase your leads and the most simple thing is creating your profile more relevant to your brand. Also add a link to your website in the profile which will allow you to get more leads to the site as well.

3. Create your social community- The community created on your social media will feature both the followers as well as influencers. Create your own community to provide good customer service and increase engagement. With the social community it is possible to get more valuable insights related to your customers. Developing a strong community on the social media is the best way to get more engagement which will become a key to the success of your brand. Creating a brand community can help to get a good competitive advantage for your business.

4. Suggestions from audience- Having a good relation with your audience can help you to reach more people on the social media. Try to listen to the suggestion provided by your audience based on your product. Listening to the audience can be useful when you want to introduce a new product in the present market through social media network. There are few tools that can be used to monitor your audience and keep them organized in one place so you don’t miss any information from them.

Using Twitter Analytics For Marketing

Twitter analytics is one of the best options to improve your marketing strategy in Twitter. To use free analytics in Twitter just access the site Analytics.Twitter.com to see the tweets, analytics, audiences and more. You can also see the impressions for the tweets which is the exact number of users who viewed tweets in their timeline on Twitter. Twitter can be used to access the details about your tweets displayed on the third-party tools which will give an estimation of impressions during the month. While posting a tweet on your account it is possible to know how many of them will see it which is a really important thing for every Twitter profile. The tweets can also help to develop more email subscribers which is a very important thing for most of the marketers.

Use the option Mentions to see when the Twitter username gets mentioned in others profiles. The top section in mention shows the details if someone shares your content with your name. Those who have a large number of following who has already followed you, they can be considered as your relevant your audience and try to give more attention to them. In overview screen, Top Tweet section will show the best tweet made during last 28-days along with impressions as well as retweets. Try to share the popular tweets on regular basis so it is possible to attract more people.

Another option in Twitter analytics is the tweet tab to see the impressions and tweets sent by you on daily basis. If you look at this graph, you’ll see which day of the week gets you the most impressions. Comparing the tweets can be done on weekly basis to track the impressions as well as engagement status. In engagements column you can see the how many people have visited your tweet.  In this tweet tab, it is possible to get the data that can be used to make a graph and chart related to the Twitter activity. There is an Audiences tab where you can see follower growth in the graph and your audience size.  Twitter cards is another option that can make the people understand what the particular tweet is all about and if a person shares details from the website, the Twitter cards can help to see from where it has been accessed.

There are also other analytics tools that can be used if you are not able to find the best results related to your competitor. You can use one of such tool to know the follower growth and engagement with your top tweets. But some of the third-party tools are available with premium features for which you make a payment. You can get a complete analytics related to Twitter and other social media network such as Facebook, etc. Try to use Google Analytics to track a particular campaign to check whether your ad has received any subscribers and this will prevent you from using other types of ads.