Monthly Archives: February 2017

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Attract Buyers With Social Media Ads

Social media platform is one of the best sources to get more conversions through ads. You can easily target the buyers successfully during every course of business and increase the sales. Just use the social ads to reach the buyers in receive high number of conversions very easily.

1. Buyer personas- The first thing you have to do is look for buyer personas and lead them to the buying stages by creating a list of selling propositions. Try to create a brand persona that must represent your vision of messaging. This will help to know your target and the brand value. Once you have created the basic persona, then you must create the buyer personas.

2. Three stages of buying- Now you have to use the three stages of buying process which includes awareness, consideration as well as decision. In awareness the person will not know a proper solution to a problem. Then the consideration stage, person will be actively looking for options to solve the problem. Finally in decision stage, the person will simply choose a particular product to purchase. You must also know what type of selling propositions can attract the buyers for your product. Now you will know the audience to target and use them for testing process.

3. Test your ad images- Try to start a test with your images that will be used in the ads. You must also test the texts used in your ads along with other options such as headlines, descriptions, etc. The first option in testing the ads must include the images used in it and then move onto other elements. Images are known to play an important part in the performance of your ads, so try to be more creative. You can also use videos in your ads and animated GIFs to attract the audience. Now you must test your ad copy by using tools such as AdEspresso. Then look for places where you can insert your ads. You must know the area where your audience click on regular basis and insert your ads in that place.

4. Reach to different audiences- Once you have found the place where your ads can perform good, just insert it in that place. Now your ads will start to perform good, then look for different audience interests using the same ads. Try to learn methods to know about your target audience’s interest and reach them through your ads.

5. Adjust your ads- Once your ads start performing well, try to adjust them to make it more useful for the audience. You can use different images in your ads and try to attract the audience of different basis. If your ads start performing more than expected, try to investing some money for placing your ads in different parts of the social media channel. You can also run campaigns with ads to target the right number of audience and run your ads until they are able to bring you more customers.